What slowed users down?
Cluttered canvas, hidden actions, slow onboarding.
One tidy canvas, zero guesswork
Benchmark tests showed power users hate hunting through menus
What we shipped
- Unified sidebar with drag-n-drop blocks
- 40-component design system
- Re-usable templates with live previews
40 screens
2 530 layers
120 custom icons
“Whilst it does look prettier, the real benefit we’re delivering is a new UX.
- Easier access to help guides throughout the platform ⠀⠀
- More control over personalisation options ⠀⠀
- Decluttered image editor ⠀⠀
- Improved Hyper-Campaign process”
Ian Naylor Hyperise CEO
Built in three Lean sprints
Discovery
competitor tear-down, five user calls.
UX and UI
wireframes, component tokens
Build
high-fi screens, Figma hand-off
Proof it worked
- 40 % fewer tickets ⠀
- Product Hunt loved the relaunch twice⠀
