What slowed
users down?
Cluttered canvas, hidden actions, slow onboarding.
One tidy canvas,
zero guesswork
Benchmark tests showed power users hate hunting through menus
What we
shipped
- Unified sidebar with drag-n-drop blocks
- 40-component design system
- Re-usable templates with live previews
“Whilst it does look prettier, the real benefit we’re delivering is a new UX.
- Easier access to help guides throughout the platform ⠀⠀
- More control over personalisation options ⠀⠀
- Decluttered image editor ⠀⠀
- Improved Hyper-Campaign process”
Ian Naylor
Hyperise CEO
Built in three
Lean sprints
Discovery: competitor tear-down, five user calls.
UX and UI: wireframes, component tokens
Build: high-fi screens, Figma hand-off
Proof it
worked
- 40 % fewer tickets
- Product Hunt loved the relaunch twice
