LungPass Medical IoT Web Case Study

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Why did the first site scare parents away?

Turn laboratory tech into an accessible D2C story

Serve two audiences at once – worried parents and pulmonologists

Keep regulation front-and-centre without scaring consumers

Can a €50 AI stethoscope win trust online?

LungPass is the world’s most affordable smart stethoscope for home and professional use.
The website had to explain a complex AI device in plain language, win user trust, and convert curiosity into sales.

What problems will LungPass help with

Smart survey
Interactive flash-cards replace a 40-question medical form; bounce on the first step dropped in tests.

Friendly UI
Realistic chest photos and colour-coded results remove the “hospital” feel.

Intuitive onboarding
A three-screen tutorial teaches anyone to run a self-exam in under 60 seconds.

Three lean sprints

Research and Positioning

Parent / doctor interviews, competitor scan, persona map Brand voice and one-line value promise.

UX and concept

Wire-flows and copy prototypes tested in Figma; Homepage narrative, credibility tiles and CTA flow locked.

Build and launch

Design-system tokens, modular Shopify theme, dev hand-off. Site shipped ready for localisation.

Did the new story work?

Usability hit the mark

94 % of beta users rated LungPass self-check “convenient and informative” — cohort of 70 patients, 1–8 months of use

Brand lift

New visual identity secured an extra investment round and a “Best Investor Pitch” grant.

Market-ready

Website and shop passed regulatory review and went live alongside CE certification in the EU.

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